Search content providing method and search engine

The invention provides a search content providing method and a search engine. The search content providing method includes that the search engine acquires search data of a user; the search engine acquires a first associated word set and a second associated word set associated with preset keywords according to the search data; the search engine establishes association between first associated words in the first associated word set a nd second associated words in the second associated word set according to the search data and the preset keywords; when receiving a search request including the preset keywords, the search engine provides search content according to the association. By the search content providing method, the search content can be provided according to the association, more systematic and clearer search recommendations can be recommended to the user, convenience is brought to the user for accurately and quickly acquiring needed results, search requirements of the user can be met efficiently and accurately, and search experience of the user is good.