The Scholarship of Teaching in Sales Education

The authors take a scholarship of teaching perspective to examine the field of selling and sales management, an area of marketing that has received very little attention within the marketing education literature compared to other core topics in marketing. Research questions toward scholarship of teaching are developed around each of the following key themes: student involvement and using technology in sales education, ethics within a selling and sales management context, synergy across the marketing curriculum and especially between sales and new product development, and the trend toward university sales centers.

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