Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

In an experiment on Airbnb, we find that applications from guests with distinctively African American names are 16 percent less likely to be accepted relative to identical guests with distinctively white names. Discrimination occurs among landlords of all sizes, including small landlords sharing the property and larger landlords with multiple properties. It is most pronounced among hosts who have never had an African American guest, suggesting only a subset of hosts discriminate. While rental markets have achieved significant reductions in discrimination in recent decades, our results suggest that Airbnb's current design choices facilitate discrimination and raise the possibility of erasing some of these civil rights gains.

[1]  I. Ayres,et al.  Race and Gender Discrimination in Bargaining for a New Car , 1995 .

[2]  C. Goldin,et al.  Orchestrating Impartiality: The Impact of "Blind" Auditions on Female Musicians , 1997 .

[3]  J. Yinger,et al.  Evidence on Discrimination in Consumer Markets , 1998 .

[4]  J. Yinger,et al.  Do Landlords Discriminate? The Incidence and Causes of Racial Discrimination in Rental Housing Markets , 1999 .

[5]  Are Emily and Greg More Employable than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination , 2003 .

[6]  Steven D. Levitt,et al.  The Causes and Consequences of Distinctively Black Names , 2003 .

[7]  Florian Zettelmeyer,et al.  Consumer Information and Discrimination: Does the Internet Affect the Pricing of New Cars to Women and Minorities? , 2003 .

[8]  D. Pager The Mark of a Criminal Record1 , 2003, American Journal of Sociology.

[9]  Ian Ayres,et al.  To Insure Prejudice: Racial Disparities in Taxicab Tipping , 2003 .

[10]  J. List The nature and extent of discrimination in the marketplace: Evidence from the field , 2004 .

[11]  J. Yinger,et al.  Why Do Real Estate Brokers Continue to Discriminate? Evidence from the 2000 Housing Discrimination Study , 2005 .

[12]  Dan‐Olof Rooth,et al.  Evidence of Ethnic Discrimination in the Swedish Labor Market Using Experimental Data , 2006, SSRN Electronic Journal.

[13]  Cecilia,et al.  Are Emily and Greg More Employable Than Lakisha and Jamal ? A Field Experiment on Labor Market Discrimination , 2007 .

[14]  Gregory Lewis Asymmetric Information, Adverse Selection and Online Disclosure: The Case of eBay Motors , 2011 .

[15]  Philip Oreopoulos,et al.  Why Do Skilled Immigrants Struggle in the Labor Market? a Field Experiment with Six Thousand Resumes , 2011 .

[16]  Andrew Hanson,et al.  Do landlords discriminate in the rental housing market? Evidence from an internet field experiment in US cities , 2010 .

[17]  Devin G. Pope,et al.  What’s in a Picture? , 2011, The Journal of Human Resources.

[18]  Michael Luca,et al.  Aggregation of consumer ratings: an application to Yelp.com , 2012 .

[19]  Jonathan Levin,et al.  Sales Mechanisms in Online Markets: What Happened to Internet Auctions? , 2013 .

[20]  Jennifer L. Doleac,et al.  The Visible Hand: Race and Online Market Outcomes , 2010 .

[21]  Gary E. Bolton,et al.  Engineering Trust - Reciprocity in the Production of Reputation Information , 2009, Manag. Sci..

[22]  Michael Luca,et al.  Digital Discrimination: The Case of Airbnb.com , 2014 .

[23]  Lawrence F. Katz,et al.  The Value of Postsecondary Credentials in the Labor Market: An Experimental Study , 2014 .

[24]  Matthieu Manant,et al.  Do recruiters 'like' it? Online social networks and privacy in hiring: a pseudo-randomized experiment , 2014 .

[25]  Matthew Pearson,et al.  Bias and Reciprocity in Online Reviews: Evidence From Field Experiments on Airbnb , 2015, EC.

[26]  The Tragedy of Your Upstairs Neighbors: Is the Airbnb Negative Externality Internalized? , 2015, 1611.05688.

[27]  Michael Todisco,et al.  Share and Share Alike? Considering Racial Discrimination in the Nascent Room-Sharing Economy , 2015 .

[28]  Michael Luca,et al.  User-Generated Content and Social Media , 2021, E-Commerce and Convergence: A Guide to the Law of Digital Media.

[29]  Yeon-Koo Che,et al.  Optimal Design for Social Learning , 2015 .

[30]  Andrey Fradkin,et al.  Search Frictions and the Design of Online Marketplaces , 2015, AMMA 2015.

[31]  Nancy Leong,et al.  The New Public Accommodations: Race Discrimination in the Platform Economy , 2016 .

[32]  Sebastian Ehrlichmann,et al.  The Economics of Discrimination , 2009 .

[33]  Lauren Rhue,et al.  Who Gets Started on Kickstarter? Racial Disparities in Crowdfunding Success , 2016 .

[34]  Dennis J. Zhang,et al.  Reducing Discrimination with Reviews in the Sharing Economy: Evidence from Field Experiments on Airbnb , 2016, Manag. Sci..

[35]  Jun Li,et al.  Discrimination with Incomplete Information in the Sharing Economy: Evidence from Field Experiments on Airbnb , 2016 .

[36]  Rainer Alt,et al.  Sharing Economy , 2016, Bus. Inf. Syst. Eng..

[37]  S. Dolnicar Unique Features of the Networks , 2017 .

[38]  Desafios Jurídicos da Economia Compartilhada no Brasil (Sharing Economy's Legal Challenges in Brazil) , 2017 .

[39]  Shengwu Li Ethics and Market Design , 2017 .

[40]  A New Labour Ecosystem in the Sharing Economy: A Platform for Growth? , 2017 .

[41]  G. Tellis,et al.  Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions , 2017 .

[42]  Qing Ke,et al.  Service Providers of the Sharing Economy , 2017, Proc. ACM Hum. Comput. Interact..

[43]  Brad N. Greenwood,et al.  Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of the Sharing Economy and Durable Goods Purchase , 2017 .

[44]  Max Besbris,et al.  Immigration and Neighborhood Change: Methodological Possibilities for Future Research , 2017 .

[45]  Qing Ke,et al.  Sharing Means Renting?: An Entire-marketplace Analysis of Airbnb , 2017, WebSci.

[46]  H. Galperin Geographical Discrimination in Digital Labor Platforms , 2017 .

[47]  Travis Ng,et al.  Non-Price Discrimination by a Prejudiced Platform , 2017 .

[48]  Maja Turnšek,et al.  Nova pravila igre za delavce? Airbnb in platformna ekonomija , 2017 .

[49]  Qihong Liu,et al.  The Impact of Multi-Homing in a Ride-Sharing Market , 2017 .

[50]  Carin van der Cruijsen,et al.  Trust in Other People and the Usage of Peer Platform Markets , 2018, Journal of Economic Behavior & Organization.

[51]  Joyojeet Pal,et al.  Making a Living My Way , 2018, Proc. ACM Hum. Comput. Interact..

[52]  I. Pais,et al.  Individual Rewarding and Social Outcomes in the Collaborative Economy , 2018 .

[53]  David Wachsmuth,et al.  Airbnb and the rent gap: Gentrification through the sharing economy , 2018, Environment and Planning A: Economy and Space.

[54]  Matthieu Manant,et al.  Can Social Media Lead to Labor Market Discrimination? Evidence from a Field Experiment , 2017, Journal of Economics & Management Strategy.

[55]  Sendhil Mullainathan,et al.  Are Emily and Greg More Employable Than Lakisha and Jamal , 2018 .

[56]  Terry L. Esper,et al.  Designing crowdsourced delivery systems: The effect of driver disclosure and ethnic similarity , 2018 .

[57]  Allison Woodruff,et al.  A Qualitative Exploration of Perceptions of Algorithmic Fairness , 2018, CHI.

[58]  Timm Teubner,et al.  How Platforms Build Trust , 2018 .

[59]  Christof Weinhardt,et al.  How Corporate Sharewashing Practices Undermine Consumer Trust , 2018, Sustainability.

[60]  Sharing Cities for Urban Transformation: Narrative, Policy and Practice , 2018 .

[61]  Isak Ladegaard Hosting the comfortably exotic: Cosmopolitan aspirations in the sharing economy , 2018 .

[62]  Ming D. Leung,et al.  1 Small numbers bargaining in the age of big data : Evidence from a two-sided labor matching platform , 2018 .

[63]  J. Zax,et al.  Alphabetism: The Effects of Surname Initial and the Cost of Being Otherwise Undistinguished , 2018 .

[64]  E. Penz,et al.  Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation , 2018, Sustainability.

[65]  Robert C. Seamans,et al.  Entrepreneurship, Innovation, and Political Competition: How the Public Sector Helps the Sharing Economy Create Value , 2018, Strategic Management Journal.

[66]  Mohammad Hossein Jarrahi,et al.  The sharing economy and digital platforms: A review and research agenda , 2018, Int. J. Inf. Manag..

[67]  Mircea Zloteanu,et al.  Digital Identity: The effect of trust and reputation information on user judgement in the Sharing Economy , 2018, PloS one.

[68]  Domesticity On-Demand: The Architectural and Urban Implications of Airbnb in Melbourne, Australia , 2018, Urban Science.

[69]  Eric R. Young,et al.  Can Wealth Explain Neighborhood Sorting by Race and Income? , 2018, Working paper (Federal Reserve Bank of Cleveland).

[70]  Clovis Chapman,et al.  Who Gets the Lion's Share in the Sharing Economy: A Case Study of Social Inequality in AirBnB , 2018, SocInfo.

[71]  David R. Williams,et al.  The effects of whiteness on the health of whites in the USA. , 2017, Social science & medicine.

[72]  Lauri Goldkind,et al.  Vampires in the Technological Mist: The Sharing Economy, Employment and the Quest for Economic Justice and Fairness in a Digital Future , 2018, Ethics and Social Welfare.

[73]  Gordon Burtch,et al.  Can You Gig it? An Empirical Examination of the Gig-Economy and Entrepreneurial Activity , 2016, Manag. Sci..

[74]  David J. Schwegman Rental Market Discrimination Against Same-Sex Couples: Evidence From a Pairwise-Matched Email Correspondence Test , 2018, Housing Policy Debate.

[75]  Lauren Rhue,et al.  Racial Influence on Automated Perceptions of Emotions , 2018 .

[76]  Karen L. Xie,et al.  Buyer-seller similarity , 2018, International Journal of Contemporary Hospitality Management.

[77]  Home Sharing Economy: Reputation Badge and Hosts Competition , 2018 .

[78]  R. Ghoshal Testing for Discrimination: Teaching Audit Studies in Quantitative Methods Courses , 2018, Teaching Sociology.

[79]  Alana Dillette,et al.  Tweeting the Black Travel Experience: Social Media Counternarrative Stories as Innovative Insight on #TravelingWhileBlack , 2018, Journal of Travel Research.

[80]  Slavs Only: Ethnic Discrimination and Rental Prices , 2018 .

[82]  Tawanna Dillahunt,et al.  The Role of Demographics, Trust, Computer Self-efficacy, and Ease of Use in the Sharing Economy , 2018, COMPASS.

[83]  The sharing economy and urban property rights , 2018, Asia-Pacific Journal of Regional Science.

[84]  J. Tyran,et al.  The Price of Prejudice , 2014 .

[85]  Automated classification of demographics from face images: A tutorial and validation , 2018 .

[86]  Hossein Olya,et al.  Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island , 2018 .

[87]  Dennis J. Zhang,et al.  Information Sharing on Retail Platforms , 2018, Manuf. Serv. Oper. Manag..

[88]  Liad Wagman,et al.  Platform, Anonymity, and Illegal Actors: Evidence of Whac-a-Mole Enforcement from Airbnb , 2018 .

[89]  Henner Gimpel,et al.  Consumer motives for peer-to-peer sharing , 2018, Journal of Cleaner Production.

[90]  Roxanne Leitão,et al.  A Survey on User-Interface Design Strategies to Address Online Bias , 2018, CHI Extended Abstracts.

[91]  Christian Pieter Hoffmann,et al.  Sharing by Proxy: Invisible Users in the Sharing Economy , 2018, First Monday.

[92]  Public, private, and the appeal to common good: Practices of justification in a peer‐to‐peer economy , 2020, Transactions of the Institute of British Geographers.

[93]  Emoke-Ágnes Horvát,et al.  Airbnb's Reputation System and Gender Differences Among Guests: Evidence from Large-Scale Data Analysis and a Controlled Experiment , 2019, SocInfo.

[94]  Sofia F. Franco,et al.  The Impact of Airbnb on Residential Property Values and Rents: Evidence from Portugal , 2019, Regional Science and Urban Economics.

[95]  I. Pais Digital Platforms and the Transformations in the Division of Labor , 2019 .

[96]  S. M. Gaddis Understanding the “How” and “Why” Aspects of Racial-Ethnic Discrimination: A Multimethod Approach to Audit Studies , 2019, Sociology of Race and Ethnicity.

[97]  H. Galperin “This Gig Is Not for Women”: Gender Stereotyping in Online Hiring , 2019, Social Science Computer Review.

[98]  Daniel A. Guttentag Progress on Airbnb: a literature review , 2019 .

[99]  S. Viswanathan,et al.  Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb , 2019, MIS Q..

[100]  A. Rindfleisch,et al.  Marketing in the Sharing Economy , 2019, Journal of Marketing.

[101]  R. Ducato,et al.  Five Stars Wars - European Legal Perspectives on Customer Ratings and Discrimination , 2019, SSRN Electronic Journal.

[102]  Licia Capra,et al.  Offline biases in online platforms: a study of diversity and homophily in Airbnb , 2018, EPJ Data Science.

[103]  Christof Weinhardt,et al.  Poster child and guinea pig – insights from a structured literature review on Airbnb , 2019, International Journal of Contemporary Hospitality Management.

[104]  Karen L. Xie,et al.  Staying with the ingroup or outgroup? A cross-country examination of international travelers’ home-sharing preferences , 2019, International Journal of Hospitality Management.

[105]  Mark Graham,et al.  The Global Platform Economy: A New Offshoring Institution Enabling Emerging-Economy Microproviders , 2018, Journal of management.

[106]  A. M. Davis,et al.  Tax-Induced Inequalities in the Sharing Economy , 2020, Manag. Sci..

[107]  What’s in a name? Measuring access to social activities with a field experiment , 2019, Palgrave Communications.

[108]  Catherine E. Tucker,et al.  Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads , 2019, Manag. Sci..

[109]  Yuqing Zheng,et al.  Reviews and price on online platforms: Evidence from sentiment analysis of Airbnb reviews in Boston , 2019, Regional Science and Urban Economics.

[110]  Iis P. Tussyadiah,et al.  UK Residents' Opinions of Peer-to-Peer Accommodation Impact on Quality of Life , 2018, ENTER.

[111]  E. Ert,et al.  What do Airbnb hosts reveal by posting photographs online and how does it affect their perceived trustworthiness? , 2020 .

[112]  Qipeng Sun,et al.  Evolutionary Game between Government and Ride-Hailing Platform: Evidence from China , 2019, Discrete Dynamics in Nature and Society.

[113]  Albert H. Fang,et al.  Can the Government Deter Discrimination? Evidence from a Randomized Intervention in New York City , 2019, The Journal of Politics.

[114]  Denmark June 19-21 , 2019 Valuing the Welfare Gains of Uber , 2019 .

[115]  Heather Kugelmass “Just the Type with whom I Like to Work”: Two Correspondence Field Experiments in an Online Mental Health Care Market , 2019 .

[116]  Aseem Kaul,et al.  Strategic Redundancy in the Use of Big Data: Evidence From a Two-Sided Labor Market , 2019, Strategy Science.

[117]  J. D’cruz Humble trust , 2019, Philosophical Studies.

[118]  Terrence H. Witkowski Consumer Equality: Race and the American Marketplace , 2019 .

[119]  Karen L. Xie,et al.  The Battle for Homes: How Does Home Sharing Disrupt Local Residential Markets? , 2019, Manag. Sci..

[120]  S. Darcy,et al.  The representation of Airbnb in newspapers: a critical discourse analysis , 2019, Current Issues in Tourism.

[121]  M. Rahman,et al.  Shared Prosperity (or Lack Thereof) in the Sharing Economy , 2019, Inf. Syst. Res..

[122]  Scott Duke Kominers,et al.  Good markets (really do) make good neighbors , 2019, SECO.

[123]  Devin G. Pope,et al.  Innacurate Statistical Discrimination , 2019, SSRN Electronic Journal.

[124]  Sanneke Kloppenburg,et al.  Digital platforms and the future of energy provisioning: Promises and perils for the next phase of the energy transition , 2019, Energy Research & Social Science.

[125]  Catherine Tucker,et al.  Algorithmic bias? An empirical study into apparent gender-based discrimination in the display of STEM career ads , 2019 .

[126]  G. Viglia,et al.  Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue , 2020, Journal of Travel Research.

[127]  M. Houwerzijl,et al.  Regulating the Autonomy of Gig Workers. A Paternalizing Look into the Consent-Based Platform Work Economy , 2019, SSRN Electronic Journal.

[128]  S. Athey,et al.  Economists (and Economics) in Tech Companies , 2018, Journal of Economic Perspectives.

[129]  Miriam C. Buiten,et al.  Rethinking Liability Rules for Online Hosting Platforms , 2019, Int. J. Law Inf. Technol..

[130]  Christoph M. Flath,et al.  Privacy in the Sharing Economy , 2019, J. Assoc. Inf. Syst..

[131]  S. M. Gaddis,et al.  Searching for a Roommate: A Correspondence Audit Examining Racial/Ethnic and Immigrant Discrimination among Millennials , 2020, Socius : sociological research for a dynamic world.

[132]  Carin van der Cruijsen,et al.  Trust in other people and the usage of peer platform markets , 2019, Journal of Economic Behavior & Organization.

[133]  S. Gössling,et al.  Sharing versus collaborative economy: how to align ICT developments and the SDGs in tourism? , 2019, Journal of Sustainable Tourism.

[134]  Technological Disruption and Equality: Future Challenges for Social Democracy , 2019, Social Democracy and the Crisis of Equality.

[135]  Dong Zhou,et al.  Beauty and job accessibility: new evidence from a field experiment , 2019, Journal of Population Economics.

[136]  Yanwen Wang,et al.  Mobile Hailing Technology and Taxi Driving Behaviors , 2019, Mark. Sci..

[137]  Jorge Mejia,et al.  Black Lies vs. White Lies: Information Asymmetry and Bias in Fact-Checking Platforms , 2019, SSRN Electronic Journal.

[138]  Tali Regev,et al.  Why Are Women Penalized in Product Markets? , 2019, Socius: Sociological Research for a Dynamic World.

[139]  Zhenpeng Zou Examining the Impact of Short-Term Rentals on Housing Prices in Washington, DC: Implications for Housing Policy and Equity , 2020 .

[140]  D. Štreimikienė,et al.  Evaluating Public Policy Support for Agricultural Cooperatives , 2019, Sustainability.

[141]  Duygu Turker,et al.  Institutionalization of the sharing in the context of Airbnb: a systematic literature review and content analysis , 2019, Anatolia.

[142]  T. Pénard,et al.  What drives pricing behavior in Peer-to-Peer markets? Evidence from the carsharing platform BlaBlaCar , 2019, Information Economics and Policy.

[143]  Anne E. Brown Prevalence and Mechanisms of Discrimination: Evidence from the Ride-Hail and Taxi Industries , 2019, Journal of Planning Education and Research.

[144]  A. Marchenko The impact of host race and gender on prices on Airbnb , 2019 .

[145]  C. Minca,et al.  Becoming Airbnbeings: on datafication and the quantified Self in tourism , 2019, Tourism Geographies.

[146]  Felipe M. Goncalves,et al.  A Few Bad Apples? Racial Bias in Policing , 2017, American Economic Review.