A review of evaluation methods of Visual Guiding Signage's layout in Integrated Transportation Hub

With the rapid expansion of the urban population, urban transportation hub are developing in the direction of large-scale, complex and systematic, the main function of urban transportation hub is to guarantee the effective transfer among different transportation modes. As an important means of passenger guidance, the rational design and layout of visual guiding signage is the key to the effective passenger guidance. This paper summarizes the main research methods of the evaluation of the visual guiding signage's layout, introducing from Visual Visibility Analysis, Environmental Psychology Research Methods, Eye-tracking, Isovist Superposition Analysis, and furthermore, came up with a new perspective for further study.