UM ESTUDO DA RESPONSABILIDADE SOCIAL EMPRESARIAL EM INDÚSTRIA DE TORREFAÇÃO E MOAGEM DE CAFÉ

The social actions carried out by companies become relevant in recent years, not only considering the need to take social responsibility for the environment in which it operates, but also contributing to a better society and a cleaner environment. Thus, it is understood that the company management should be guided by considering not only the return on investment to shareholders, but also meet the interests of society in general. This article aimed to verify the corporate social responsibility activities (CSR) in a roasting branch company and coffee grinding. It held initially lifting the theoretical basis on the subject and was conducted semi-structured interview with the company's manager. When considering the findings raised in this study reviewing the efficient use of energy and water, what stood out was the progress of the installation of accessories and water-saving devices, which can improve the use of lighting, the application of efficient measures to manage and decrease power consumption and maintain a collective fleet of vehicles and the reduction of water consumption in the outdoors. It is considered that there is maintenance of the air conditioning system and regular repair of water leaks. The company also does not apply encouraging the use of alternative transportation.