Effect of COVID-19 on consumer behavior in the corporate sector

The coronavirus pandemic has made the longest lockdown ever in the world in history. This pandemic has affected all the human health, food chains, international businesses, companies, global economy as well as it impacts on the behaviour of the consumers. As all the offline stores were closed during the lockdown, a large number of consumers are using online stores to fulfil their needs. In that pandemic situation, purchasing of most products from online stores increased about 6-10% in all over the world. Therefore, the pandemic has increased the use of digital platforms and consumer behaviour has a large impact of covid19. Consumer behaviour helps the marketers to gain knowledge about the expectations of the customers and it makes successful business as the organization provides products according to the customers’ needs. Therefore, consumer behaviour led to an impact of making successful business.