Ericsson has demonstrated LTE Broadcast with evolved Multimedia Broadcast Multicast Services at a number of international trade shows. These demos have shown the solution's potential to create new business models for telcos and ensure consistent QoS, even in very densely populated places like sports venues. respondents stated they would watch more TV if the content was provided on their mobile device, and 61 percent said they would switch operator to gain access to mobile-TV services. The majority of respondents said content they would find interesting to watch while on the move includes local news and weather information, movies, national news, sitcoms and sports. To meet this growing demand for mobile TV, operators are rapidly updating their offerings, continuously adding new services and content to live and on-demand streams – increasing the volume of information transported. Naturally, this causes network utilization to rise, requiring more efficient ways to deliver content, while network dimensioning becomes all the more crucial , and new business models are needed to maintain ARPU. Given the direction in which the industry is clearly moving, Ericsson has developed an end-to-end LTE Broadcast the broadcast streams within the SFN that are of interest. In this way, devices download only relevant data – not everything within the area to then just throw unwanted data away. This ensures that devices work in a battery-efficient way. Business incentives The coextending evolution of mobile technologies and devices has made it possible for people to consume video using handheld equipment without compromising their experience. Based on an Ericsson ConsumerLab study 1 , the most recent Ericsson Mobility Report 2 , states that video is the biggest contributor to mobile-traffic volumes, accounting for more than 50 percent. And the growth of traffic is expected to continue , increasing 12-fold by 2018. According to another study, carried out by Mobile Content Venture 3 , more than half of US consumers would consider viewing programs on their smart-phones and tablets – 68 percent of