Electric Vehicles and Factors That Influencing Their Adoption Moderating Effects of Driving Experience and Voluntariness of Use ( Conceptual Framework )

Electric cars must deal with concerns like battery range or range anxiety, infrastructures, maintenance and spare parts. Also, any new technology, has a very low market share at it initial stage, it is important to study important factors influencing potential consumers of a new technology [1]. In other hand, with rising attention in saving our earth, and possibility of soaring gas and oil prices in next decades, numerous companies have produced electric and hybrid cars. These aspects have also attracted people to have intention of using electric cars. In countries having high contribution of renewable energies in electricity production, electric cars have direct effect on healthier environment [1]. In overall, low empirical researches have studied these factors in a single framework for electric cars. This research is going to fill these gaps by examining the association among social influence, perceived enjoyment, anxiety, facilitation condition, and intention to use, along with moderating effects of driving experience and voluntariness in the electric vehicle market in Malaysia.