Pricing Decision in Dual Channel Supply Chain Under Asymmetric Manufacturer's Risk Averse Information

For a dual channel supply chain consisting of a risk averse manufacturer's direct channel and a risk averse retailer's channel,this paper studies the prices of direct channel and traditional retail channel when the risk averse value of manufacturer and retailer are common information. Then it analyzes the channel prices when the risk averse value of manufacturer is his own private information. And the required conditions of perfect Bayesian Nash equilibrium are studied. It is shown that the retailer's optimal retail price type is consistent with manufacturer's optimal direct price type,and even the retailer has belief revision. But the manufacturer has several choices of pricing decision. Under different parameter conditions,there are separating equilibrium,pooling equilibrium and semi- separating equilibrium in the dynamic game under asymmetric information.