A comparative study of three methods of eliciting preference information

The study reported in this paper compared three methods of eliciting preference information from a decision maker and estimating weights with this information for use in a multiple objective decision making model. The design of the study included issues of implementing computerized interactive models vs more traditional question and answer techniques in the light of different decision models (in terms of level of complexity) and differing levels of decision maker experience. Results indicate that decision makers, regardless of prior exposure to computer terminals, are not intimidated by their use. Additionally, methods which required non-quantitative statements of preferences were preferred over techniques which requested numerical estimates of tradeoffs or marginal rates of substitution between objectives.