The Service Providers

Introduction PART ONE: BASIC PROCESSES IN THE SERVICE CONTEXT Pretending and Dissembling: the Act of Service. Influence and Control in the Service Interaction Social Exchange: Equity and Justice in Service PART TWO: CUSTOMER AND SERVICE PROVIDERS' ATTITUDES AND BEHAVIOURS Being Always Right: Customer Behaviour Towards Service Providers Being Only Human: Service Providers' Behaviour Toward Customers Service Providers Attributes Organizational Perspectives of the Service Role Service Relationships: the Impact of Service Providers on Customers Conclusion: Managerial Implications and Future Research Directions