Thinking Beyond Lean
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This book is about how to get the most out of product development. How can firms create new products that share key components but ensure each product will differ enough to appeal to different customer segments? Multi-project thinking, maximizes the chances that the organization will produce a stream of new products that cover a range of market segments. Projects that share components and engineering teams can deliver many products quickly and utilize new technologies. To make this possible, special organizational mechanisms and processes are necessary.