Market potential of life insurance products of TATA AIG in Madurai

Insurance provides financial protection against a loss arising out of happening of an uncertain event. A person can avail this protection by paying premium to an insurance company. This paper focuses to study the personal profile of clients in Madurai. Among the clients in Madurai 80 have been randomly selected for the field survey, by using convenient sampling method. Majority 96 per cent of respondents prefer to invest to attain tax benefit and 39 per cent of respondents think customer service is major factor to invest in TATA AIG. It is concluded that the company needs to increase their service with additional executives.