Relationships among Market Orientation, JIT, TQM, and Agility

Purpose – The purpose of this paper is to investigate the adoption of a market orientation (MO) coupled with implementation of just‐in‐time (JIT), total quality management (TQM), and agile improvement programs within manufacturing organizations from a macro perspective using systems theory as the theoretical underpinning. From a systems perspective, this research focuses on MO and its direct relationships with JIT, TQM, and agile manufacturing (AM) and subsequent impact on operational and logistics performance (LP).Design/methodology/approach – Data were collected from 104 manufacturing managers, supervisors, and quality professionals and analyzed using a path analysis methodology.Findings – MO directly and positively impacts JIT, TQM, and AM. JIT positively and directly impacts TQM which in turn positively and directly impacts AM. AM positively and directly impacts both organizational and LP.Research limitations/implications – Although the sample size is large enough to support path analysis, it is not o...

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