KISS: A Really Simple Way to Increase Your Article's Impact

Want to boost your article’s readership? A recent study found that for SSRN abstract views and downloads, it helps to have a short title. Another study discovered that articles with shorter titles received more citations. And in an experiment, the same article with a snappier title drew six times as many views and three times as many downloads. So when drafting a title for your article, remember the KISS principle and Keep It Short and Snappy.