In this work we propose a dynamic agent-based model of social identity, named IDeA, which
is capable of creating characters that have an improved ability to handle and comprehend the
social context in which a game situation takes place as well as the social identities involved
in that context. The model explores how a character can use identity processes that are
grounded on the social sciences literature as a tool for behaviour selection and filtering. As
a result, characters will choose to adopt different identities dependent on their resources and
goals as well as the relevant features of the contexts in which they find themselves in. A simple
demonstrator application was implemented using our model to illustrate how a character
can make different decisions in the same game scenario. Using the implemented demonstrator,
a study was conducted where participants observed and judged how the character
behaves in different conditions regarding the context of the situation. The results obtained
revealed the presence of a dominant identity among the alternatives.
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