Green Supply Chain Management Evaluation in Publishing Industry Based on Fuzzy AHP Approach

Green Supply Chain Management (GSCM) is an increasingly widely-diffused practice among companies that are seeking to imp rove their environ mental performance. This study designates green supply chain management (GSCM) evaluation model in publishing industry by using fuzzy AHP approach. Our proposed model is applied in Sooreh Mehr Publication as one of the best companies in this sector. Research model has 5 main criteria and 21 sub criteria. We find that GSCM in publishing industry focus more on green strategy alternatives and environmental performance as main criteria. Also, result shows that innovation based strategy (C33), E-publishing (C44) and efficiency based strategy (C32) are most important sub criteria.

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