Direct to Consumer Prescription Drug Advertising: Consumer Attitudes and Physician Reaction
暂无分享,去创建一个
[1] M. Perri,et al. An exploratory analysis of consumer recognition of direct-to-consumer advertising of prescription medications. , 1987, Journal of health care marketing.
[2] P. Rubin. Matching Prescription Drugs and Consumers: The Benefits of Direct Advertising , 1985, The New England journal of medicine.
[3] J. Bettman. An information processing theory of consumer choice , 1979 .
[4] M. Perri,et al. Consumer reaction to a direct-to-consumer prescription drug advertising campaign. , 1988, Journal of health care marketing.
[5] L A Morris,et al. Consumer attitudes about advertisements for medicinal drugs. , 1986, Social science & medicine.
[6] W. Mcguire. Some Internal Psychological Factors Influencing Consumer Choice , 1976 .
[7] R. Zajonc. Attitudinal effects of mere exposure. , 1968 .