Beyond "e" : 12 way technology is transforming sales and marketing strategy

Introduction: Using Technology To Grow Revenues Part I: Managing Technology's Impact On Markets & Customer Behavior Chapter 1: Designing the Product to Fit the Channel: Chapter 2: The Role of Online Marketplaces Chapter 3: How Technology Changes Branding Chapter 4: Interactive Direct Marketing Part II: Using Technology To Re-Build Sales & Marketing Channels Chapter 5: Managing Multiple Sales and Marketing Channels Chapter 6: Adding Value To Field Sales: Chapter 7: Mastering Networks Of Partners, Media And Middlemen Chapter 8: Putting The Call Center At the Center of The Action Part III: Re-Thinking Sales & Marketing Operations Chapter 9: Re-organizing Around the Customer Chapter 10: Building Customer Care Systems Chapter 11: Rebuilding Customer Exit Barriers With CRM: Chapter 12: Managing The New Universe of Services, Agencies, and Solutions