실감형 미디어의 경험 측정을 위한 프레임워크 연구

The consumer demand has been increased to realize experience because ICT paradigm has been developed and 3D industry was the rising popularity. But research on the design for experience is not sufficient yet in the realistic media. The purpose of this study is designed the framework which is part of the methodology of the design for experience. This framework is made for measuring experience in the realistic media. Methods are as follows: The first is a literature study. We will investigate industry trends and characteristics of realistic media and then, understand the change in experience paradigms. The second is the previous study. We will consider the user experience level and the measurement experience. Through this we would suggest framework reflecting the characteristics of the realistic media to measure experience. Through a literature search, this study was identified the characteristics that is multi-sensory, presence sense, personalization, interaction and mobility. And this study has derived the value level in the paradigm of user experience design as a value-based experience factors. These are rational cognitive, emotional value and physical experience factors, total 9. In addition, the results of previous research would obtain a measure of the fundamental cause which is the standard of value judgment in the experience level. And the 6 total experience was extract elements which were senses, emotional, cognitive, behavioral, relationship, unconscious habits. And it investigates the scope, purpose and methodology of measuring experience. In general terms, the design developed in view. This study proposed a framework by utilizing a three-dimensional matrix for realistic experience from measurements of the media. The framework consists of a total of three steps. The first dimension is related to the properties of measurement tools. The second dimension is related to the value-based experience in the realistic media. The third is the experience level. This paper proposes a framework. Through this research, if you need to find an experienced measurement tools to design for realistic media, hoping to help to find a value based on the experience of Tangible concrete and effective.