Multimedia resource recommendation method and apparatus

The invention relates to a multimedia resource recommendation method and device, and relates to the technical field of multimedia. The recommendation method includes the steps that user viewing data, in the test broadcast range, of multimedia resources to be recommended are obtained; the user viewing data are analyzed and processed to obtain user behavior data corresponding to the multimedia resources to be recommended; according to the user behavior data corresponding to the multimedia resources to be recommended, first user preference degree scores of the multimedia resources to be recommended are calculated; second user preference degree scores of multiple recommended multimedia resources are obtained; according to the first user preference degree scores and the second user preference degree scores, the multimedia resources to be recommended are recommended. The user preference degree scores of the multimedia resources to be recommended are obtained through calculation according to the user behavior data corresponding to the multimedia resources to be recommended, and the user behavior data can reflect the real preference degree of a user to the multimedia resources, so that the recommendation accuracy is high when the multimedia resources to be recommended are recommended according to the user preference degree scores.