A User-Oriented Strategy: Company-Wide UX

Equipped with a knowledge of key user-centred techniques, with a good plan in your pocket and the right people on board, your new project kicks off. You aim to finally produce a really genuinely usable product. But things don't go quite according to plan. The budget for user-centred activities is cut, a board meeting signs off new functionality and you've spent the last week feeling like you’re talking to a brick wall. In short, you find yourself caught up in the organisational grind of every large corporation.