THE EVALUATION OF TRAVEL BEHAVIOUR CHANGE METHODS: A SIGNIFICANT CHALLENGE

Travel behaviour change approaches - those approaches where individuals choose their own method of changing travel behaviour rather than simply acting in response to external policies or pressures - are being used increasingly to address Travel Demand Management and related issues. While they are often embraced with enthusiasm by people and organisations from fields as diverse as transport, environment, human services, crime prevention and education, a continuing problem which remains is the evaluation and measurement of effects other than those which are measurable in standard, quantifiable terms. This paper delves into this issue in detail and presents reports and a discussion of results and available techniques to evaluation in the future in the context of Living Neighbourhoods in Australia. It includes measures of land-uptake change, changes in social interaction, economic development measures, health indicators and several others.