The use of rapid sensory methods in R&D and research: an introduction

Abstract This chapter analyses the recent evolution in the use of rapid sensory profiling techniques with respect to various situations where descriptive sensory information is needed in research, in product development, as well as in market research and consumer science. The most frequent objectives and constraints are reviewed in order to provide guidelines for users of rapid sensory methods. Implications of methodological changes in descriptive analysis are discussed. The chapter describes how the diversification of the sensory toolkit may impact on sensory activities, and why sensory scientists and their stakeholders should benefit from earlier and more integrated sensory measurements. Eventually, a SWOT analysis of rapid profiling methods is provided.

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