The design of trust checker for assessing e-commerce website trustworthiness

E-Commerce websites must provide trust to attract consumers. There are five most important trust attributes that should be placed in an e-Commerce website. However, consumers may not know about the attributes and it takes time for users to search them especially for a beginner computer user. There also five types of extraction rules have been developed and tested which can be used to search these attributes. Tool to search the trust attributes can be developed by applying the extraction rules. This study focuses on how to design Trust Checker, which is a tool that capable to assist the user to assess the trustworthiness of an e-Commerce website. The architecture of the Trust Checker involved three main modules which are CURL, Search and Result module. The flowchart of Trust Checker also has been developed to identify all the process of searching five trust attributes in e-Commerce websites. The design process of Trust Checker is illustrated in context diagram and data flow diagram which define what data will be input to the system and what data for the output. Finally, the implementation of Trust Checker shows the input and out specifications which illustrated in user interface of the system.