Priming Sex-Role Stereotypic Event Schemas With Rock Music Videos: Effects on Impression Favorability, Trait Inferences, and Recall of a Subsequent Male-Female Interaction

Two experiments examined the effects of priming on appraisal and recall of a subsequent social interaction. Popular rock music videos depicting sex-role stereotypic themes were used to prime sex-role stereotypic schemas. Two commonly available sex-role stereotypic event schemas ("boy-meets-girl" and "boy-dumps-girl") were identified in rock music videos. Subjects were exposed to one of these two types of videos (or neutral videos) before watching an interaction between a man and a woman that had been constructed to be schematically consistent or inconsistent with either the boy-meets-girl or the boy-dumps-girl schema. In Experiment 1, consistent with predictions from contemporary schematic processing theories, greater and more accurate recall of the actors' behaviors was found when the interaction was schema-inconsistent with the priming videos than when it was schema-consistent. In addition, after either stereotypic priming videos, both actors were liked more when their behavior was schema-consistent tha...

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