Para-social relationships and continuous use of mobile devices

Comprehending factors that affect customer satisfaction and continued usage of mobile devices become more important as their prevalence and turnover increase. In this study, socio-relational forces such as para-social relationships PSRs are examined in an effort to explain behaviours of users of mobile systems. The results indicated that traditional success factors must be complemented by socio-relational forces such as PSR. Very strong associations were identified between social bonds, user attitudes and usage continuance. The user interface design of a mobile device was shown to shape the relational attitudes of users. Understanding behaviours of users of portable devices requires a perspective different from those applied in traditional enterprise-level information systems ISs settings.

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