论文信息 - Using Background Music to Affect the Behavior of Supermarket Shoppers

Using Background Music to Affect the Behavior of Supermarket Shoppers

This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.

R. E. Milliman

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