Implementing a successful global driver safety program: The Pfizer case

Since this paper was first presented at the American Society of Safety Engineers Safety 2012 Conference in Denver on June 3-6, 2012 the Pfizer global driver safety program has continued to develop, and has been further rolled out around the globe - including Australasia. Pfizer was also recognised at the 2012 Brake Fleet Safety Forum Annual road safety awards for the global and on-going nature of its program and achieving beneficial road safety outcomes in over 20 countries around the world. Pfizer has also worked tirelessly to benchmark and share good practice with others through the Fleet Safety Benchmarking project (www.fleetsafetybenchmarking.net).