Research on Negotiated System Model in B2B Based on Agent and Game Theory

Aiming at the problem of automation and intelligence of bargaining in B2B e-commerce,the paper proposed a B2B e-commerce negotiated system model based on agent technology and Rubinstein Bargaining game theory.In the Multi-Agent context,network communication traffic can be reduced,transaction efficiency can be improved and atomization and intelligentization can be realized.The Rubinstein Bargaining game provides a concrete negotiated policy for the system model The paper also discussed the negotiated flow,negotiated algorithm and negotiated result of the system model.