Measuring Customer Satisfaction for Strategic Management
暂无分享,去创建一个
[1] A. Parasuraman,et al. Communication and Control Processes in the Delivery of Service Quality , 1988 .
[2] Richard M. Johnson. Trade-Off Analysis of Consumer Values , 1974 .
[3] Yoram Wind,et al. Multiattribute decisions in marketing : a measurement approach , 1973 .
[4] Jerry Wind,et al. Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models , 1989 .
[5] Vithala R. Rao,et al. Conjoint Measurement- for Quantifying Judgmental Data , 1971 .