KNOWLEDGE TRANSFER: VERO VANTAGGIO COMPETITIVO DELLE ORGANIZZAZIONI ORIENTATE AL FUTURO. UN'INDAGINE NELL'AMBITO DELLE INDUSTRIE CREATIVE DELL'ARTIGIANATO D'ECCELLENZA

The goal of this study is to understand how organizations operating in a complex market are able to produce, leave sediment, use, share and make available their knowledge. The focus is on arts & crafts creative industries as still insufficiently investigated organizations, although the proposed theme is increasingly perceived. This study presents two significant results achieved thanks to a literature review and a qualitative field research. The first result is the identification of a unprecedented interest of academic studies for the issue of knowledge and its transfer relevant to arts & crafts creative industries. The second result focuses on the relationship between knowledge transfer and creation of artifacts of excellence. In this second part of the study, the craftsman is a critical factor in the process of knowledge transfer as holder of a knowledge which constitutes and nurtures the sole and the exclusive value of the products. In the present dissertation the knowledge of these craftsmen emerges as a key resource that must be valued and transmitted as lever of development of production systems based on quality, excellence and differentiation.