Cross- cultural Study of Clothing Deprivation and Clothing Decision Criteria in Korean and Taiwanese Young Women +

Abstract The purpose of this study was to explore and compare the perception of Korean andTaiwanese young women's clothing deprivation and clothing decision factors. The studyused a convenience sample consisting of 238 female college students: 101 Korean with amean age of 20.78 and 137 Taiwanese with a mean age of 21.03. Statistical Package forSocial Science (SPSS) Version 14.0 for windows was used for the data analysis. Theclothing decision criteria and clothing deprivation scale were used for the study. TheKoreans chose both brand name and newest fashion as higher criteria than Taiwanese.Both countries chose fit (4.28/ 4.09) as an important factor of how often they think aboutthings when they decide what clothes to wear. Compared to Korean women, clothing dep-rivation for clothes for school was twice as high among Taiwanese women. Korean womenhad relatively low percentage of clothing deprivation for clothing for school and for friends.However, they did have higher clothing deprivation for dress-up clothes.Key Words : cross-cultural, clothing deprivation, clothing decision criteria

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