Incremental Innovation towards Business Performance: Data Management Challenges in Healthcare Industry in Indonesia

The Industry 4.0 indicate the increases in competitive pressures, the margins reduction, the availability of new technology and the marketing development techniques suggest making more complex decisions to make and sustain the success. Data management is essential for organizations because the administrative process, which data is acquired, validated, stored, protected and processed through its accessibility, reliability and timeliness ensures that the needs of data are met. It is also a process of developing data architectures, practices and procedures that address the data and then implement these aspects on a regular basis. All these process will ease and smoothen the business flow. Therefore, there are number of data management challenges to maintain sheer volume of data, taking reactive approach, lack of process and data handling, fragmented data ownership and driving a data culture. This study investigate the current issues in health industry to overcome through recognizing both the importance of quality data and having more sophisticated approach to manage data as the organization begin shifting to be more data centric model.