Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information
暂无分享,去创建一个
[1] D. Moore,et al. Affect Intensity: An Individual Difference Response to Advertising Appeals , 1995 .
[2] G. Zaltman. Rethinking Market Research: Putting People Back In , 1997 .
[3] N. Ressler. Rewards and punishments, goal-directed behavior and consciousness , 2004, Neuroscience & Biobehavioral Reviews.
[4] A. A. Mitchell,et al. The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement , 1986 .
[5] J. L. Giese,et al. The Influence of Personality Traits on the Processing of Visual and Verbal Information , 2001 .
[6] B. Kahn,et al. The Influence of Positive Affect on Variety Seeking among Safe, Enjoyable Products , 1993 .
[7] C. F. Kao,et al. The efficient assessment of need for cognition. , 1984, Journal of personality assessment.
[8] Michael J. Sherrard,et al. The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective , 2005 .
[9] G. Clore,et al. Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. , 1983 .
[10] J. Cacioppo,et al. Effects of need for cognition on message evaluation, recall, and persuasion. , 1983 .
[11] James J. Gibson,et al. The Information Available in Pictures , 1971 .
[12] James M. Munch,et al. The Effects of Argument Structure and Affective Tagging on Product Attitude Formation , 1993 .
[13] P. Salovey,et al. Perceiving affective content in ambiguous visual stimuli: a component of emotional intelligence. , 1990, Journal of personality assessment.
[14] D. Moore,et al. Affect Intensity and the Consumer's Attitude toward High Impact Emotional Advertising Appeals , 1996 .
[15] K. Millar,et al. Attitude change as a function of attitude type and argument type. , 1990 .
[16] Jane Z. Sojka,et al. The Relationship between Processing Styles and Self-Control Behavioral Characteristics , 1998 .
[17] Need for Cognition Related to Time Perception , 1986, Perceptual and motor skills.
[18] J. Cacioppo,et al. DISPOSITIONAL DIFFERENCES IN COGNITIVE MOTIVATION : THE LIFE AND TIMES OF INDIVIDUALS VARYING IN NEED FOR COGNITION , 1996 .
[19] M. Booth-Butterfield,et al. Conceptualizing Affect as Information in Communication Production. , 1990 .
[20] J. Cacioppo,et al. The affect system has parallel and integrative processing components: Form follows function. , 1999 .
[21] J. Cacioppo,et al. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .
[22] Terry L. Childers,et al. Measurement of Individual Differences in Visual Versus Verbal Information Processing , 1985 .
[23] Chris Janiszewski,et al. The Influence of Print Advertisement Organization on Affect Toward a Brand Name , 1990 .
[24] W. Mcguire. Some Internal Psychological Factors Influencing Consumer Choice , 1976 .
[25] R. Larsen,et al. Affect intensity as an individual difference characteristic: A review , 1987 .
[26] Michel Tuan Pham. Representativeness, Relevance, and the Use of Feelings in Decision Making , 1998 .
[27] S. Dornič,et al. Tolerance for mental effort: Self-ratings related to perception, performance and personality , 1991 .
[28] J. Cacioppo,et al. The need for cognition. , 1982 .
[29] Kenneth D. Bahn,et al. Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition , 2006 .
[30] R. Zajonc,et al. Affective and Cognitive Factors in Preferences , 1982 .
[31] R. Zajonc. Feeling and thinking : Preferences need no inferences , 1980 .
[32] Terry L. Childers,et al. Conditions for a Picture-Superiority Effect on Consumer Memory , 1984 .
[33] F. Kardes,et al. The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference , 1999 .
[34] Chingching Chang. Ad–self‐congruency effects: Self‐enhancing cognitive and affective mechanisms , 2005 .
[35] D. A. Kenny,et al. Interpersonal perception and metaperception in nonoverlapping social groups. , 1997, Journal of personality and social psychology.
[36] H. Rao Unnava,et al. An Imagery-Processing View of the Role of Pictures in Print Advertisements , 1991 .