Understanding the Influence of Cybercrime Risk on the E-Service Adoption of European Internet Users

Cybercrime is a pervasive threat for today’s Internet-dependent society. While the real extent and economic impact is hard to quantify, scientists and officials agree that cybercrime is a huge and still growing problem. A substantial fraction of cybercrime’s overall costs to society can be traced to indirect opportunity costs, resulting from unused online services. This paper presents a theoretically derived model that utilizes technology acceptance research and insights from Criminology to identify factors that reduce Internet users’ intention to use online services. We hypothesize that avoidance of online banking, online shopping and online social networking is increased by prior cybercrime victimization and media reports. The effects are mediated by perceived risk of cybercrime and moderated by the user’s confidence online. We test our hypotheses using a structural equation modeling analysis of a representative pan-European sample. Our empirical results confirm the ∗Corresponding author.

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