Context effects in stroop-like word and picture processing.

Presents a series of 6 experiments in which Stroop-like effects were generated by modally pure color-color, picture-picture, and word-word stimuli instead of the usual modally mixed color-word or picture-word stimuli. Naming, reading, and categorization tasks were applied. The Stroop inhibition was preserved with these stimuli but unexpectedly showed a semantic gradient only in the naming and not in the reading task. Word categorizing was slower and more interference prone than picture categorizing. These and other results can be captured by a model with two main assumptions: (a) semantic memory and the lexicon are separate, and (b) words have privileged access to the lexicon, whereas pictures and colors have privileged access to the semantic network. Such a model is developed and put to an initial test.

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