A Analysis on the Cases Applying UI/UX in the Mobile Web : Focusing on the University Homepage

This study aims to examine the field of UI/UX being actively adopted in this new media age, investigate and analyze homepages targeting national universities in Korea, and attempt diverse researches on UI/UX applied to mobile webs. First of all, the paper comparatively analyzed PC webs, mobile webs, and mobile apps, investigated the current status of Korean national university homepages, comparatively examined the expressions and use of PC webs and mobile webs in those universities, and analyzed to what extent a certain university`s mobile web was applied to the principle of UI/UX. According to the result of this research, most of the mobile web pages considerably lack in user-oriented design applying UI/UX, and it will be needed to optimize a vast amount of data on PC webs for better expression. Moreover, this study intends to figure out ways to apply user experience to be applied to mobile web design by suggesting directions for UI/UX design.