Means-end chains: Connecting products with self
暂无分享,去创建一个
[1] J. Gutman. A Means-End Chain Model Based on Consumer Categorization Processes , 1982 .
[2] S. Epstein. The self-concept revisited. Or a theory of a theory. , 1973, The American psychologist.
[3] Frank C. Richardson,et al. Categorical goal hierarchies and classification of human motives , 1984 .
[4] Jerry C. Olson,et al. Consumer behavior : marketing strategy perspectives , 1987 .
[5] D. Ford,et al. Assessment of personal goal hierarchies. , 1983 .
[6] J. Kihlstrom,et al. Mental Representations of the Self , 1984 .
[7] H. Markus. Self-schemata and processing information about the self. , 1977 .
[8] Richard L. Celsi,et al. The Role of Involvement in Attention and Comprehension Processes , 1988 .
[9] A. Greenwald. The totalitarian ego: Fabrication and revision of personal history. , 1980 .
[10] H. Markus,et al. Self-knowledge: An expanded view. , 1983, Journal of personality.
[11] L. Kahle. Social values and social change: Adaptation to life in America , 1983 .
[12] T. B. Rogers. A model of the self as an aspect of the human information processing system , 1981 .
[13] Richard L. Celsi,et al. Exploring the Structural Characteristics of Consumers' Knowledge , 1987 .
[14] W. James,et al. The Principles of Psychology. , 1983 .
[15] M. Rokeach. The Nature Of Human Values , 1974 .
[16] Gordon W. Allport,et al. The ego in contemporary psychology. , 1943 .