Communication related health crisis on social media: a case of COVID-19 outbreak

ABSTRACT Social media is an important element in disaster and health crisis related communication. This research reviews 10,132 online comments related to COVID-19 through automated and manual content analysis. The key themes are identified and discussed including dynamically changed tourists’ risk perception, the effects of tourism enterprises’ service quality in crisis, the quarantine issues in public health, the authenticity of media coverage, and racial discrimination. This research contributes to suggestions and insights for future research in the field of epidemic-induced tourism crisis.

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