Toward Developing a Design Method of Personalization: Proposal of a Personalization Procedure

Abstract Personalization of products and services is promising not only to enhance customer satisfaction but also to realize sustainable consumption and production. An obstacle in personalizing more products and services is the lack of instruction for designers working on personalization. Our research objective is to develop design methodology to realize personalization for supporting providers of personalization. First, this paper starts with the analysis of the process of personalization and suggest that there are various procedures for creating personalized products and services and to design procedure is the key for personalization design. Then, this paper proposes two conceptual levels and design process of personalization. This paper finally examines this methodology through a case study.

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