Rapid race perception despite individuation and accuracy goals

ABSTRACT Perceivers rapidly process social category information and form stereotypic impressions of unfamiliar others. However, a goal to individuate a target or to accurately predict their behavior can result in individuated impressions. It is unknown how the combination of both accuracy and individuation goals affects perceptual category processing. To explore this, participants were given both the goal to individuate targets and accurately predict behavior. We then recorded event-related brain potentials while participants viewed photos of black and white males along with four pieces of individuating information in the form of descriptions of past behavior. Even with explicit individuation and accuracy task goals, participants rapidly differentiated targets by race within 200 ms. Importantly, this rapid categorical processing did not influence behavioral outcomes as participants made individuated predictions. These findings indicate that individuals engage in category processing even when provided with individuation and accuracy goals, but that this processing does not necessarily result in category-based judgments.

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