Enhancing the quality of organizational communication

Purpose – This article aims to introduce practical based criteria for effective organizational communication.Design/methodology/approach – The subject scope for this article is corporate communication. The study is based on literature reviews and a qualitative study, entailing the basic principles of the phenomenological approach, with 20 subjects.Findings – Four additional criteria for effective corporate communication surfaced: responsible; professional; concise; and sincere.Research limitations/implications – The studies reviewed, although in‐depth, apply to a small sample in one metropolitan environment, which makes generalization among different cultures riskier.Practical implications – Organizational managers may use these findings to reflect on their communication strategies and improve them, where necessary, on the basis of the findings of this study.Originality/value – The paper's value lies in the four additional criteria found as a result of reflections from members of the corporate workforce, ...