In search of cognitive equilibrium: Beauty, quality and harmony

The field of MCDM should become significantly concerned about problems that are also qualitative, ‘messy’, fuzzy or not well-defined—they abound in human systems. Dealing exclusively with quantitatively well-defined problematique (the proverbial ‘finding the shortest path’) is part of the unidimensional legacy of OR/MS: it programmatically neglects attributes of beauty, quality, harmony, aesthetics, safety and reliability. Yet these are the criteria which are ardently sought after by modern humans, while being mostly ignored or neglected by modern technocrats.