Evaluating Quality Score of New Web Advertisements

[1]  Dawid Weiss,et al.  Predicting Ads' Click-Through Rate with Decision Rules , 2008 .

[2]  Tao Zhang,et al.  Multiple Keywords Model on Sponsored Search Auction , 2011, 2011 7th International Conference on Wireless Communications, Networking and Mobile Computing.

[3]  Michalis Vazirgiannis,et al.  Multiword Keyword Recommendation System for Online Advertising , 2011, 2011 International Conference on Advances in Social Networks Analysis and Mining.

[4]  Tokuro Matsuo,et al.  Analysis of Bid Structures in GSP , 2010, 2010 IEEE/ACIS 9th International Conference on Computer and Information Science.

[5]  Chin-Laung Lei,et al.  A Web Metering Scheme for Fair Advertisement Transactions , 2008, 2008 International Conference on Information Security and Assurance (isa 2008).

[6]  E. Baird Targeted online advertising : persuasion in an era of massless communication , 2008 .

[7]  Ali Amiri,et al.  Scheduling web banner advertisements with multiple display frequencies , 2006, IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans.

[8]  Hamed Sadeghi Neshat Ranking of new sponsored online ads , 2011, Fourth International Conference on the Applications of Digital Information and Web Technologies (ICADIWT 2011).

[9]  Aaas News,et al.  Book Reviews , 1893, Buffalo Medical and Surgical Journal.

[11]  Matthew Richardson,et al.  Predicting clicks: estimating the click-through rate for new ads , 2007, WWW '07.

[12]  Y. Narahari,et al.  An Optimal Mechanism for Sponsored Search Auctions on the Web and Comparison With Other Mechanisms , 2009, IEEE Transactions on Automation Science and Engineering.

[13]  Richard E. Chatwin,et al.  An overview of computational challenges in online advertising , 2013, 2013 American Control Conference.

[14]  Xiaoguang Yang,et al.  The second-price bidding system under uncertainty , 2004, 2004 IEEE International Conference on Systems, Man and Cybernetics (IEEE Cat. No.04CH37583).

[15]  Daniel C. Fain,et al.  Predicting Click-Through Rate Using Keyword Clusters , 2006 .

[16]  Makoto Yokoo,et al.  Keyword Auction Protocol for Dynamically Adjusting the Number of Advertisements , 2008, 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology.

[17]  T. Matsuo,et al.  An Effectiveness Analysis of Value-Based Mechanism in the Internet Advertisement Auction , 2011, 2011 First ACIS/JNU International Conference on Computers, Networks, Systems and Industrial Engineering.

[18]  Makoto Yokoo,et al.  Secure Keyword Auction: Preserving Privacy of Bidding Prices and CTRs , 2009, 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology.

[19]  Hong-In Cheng,et al.  Efficient Web design for online keyword advertisement , 2011, The 5th International Conference on New Trends in Information Science and Service Science.

[20]  李幼升,et al.  Ph , 1989 .

[21]  Michael H. Rothkopf,et al.  Thirteen Reasons Why the Vickrey-Clarke-Groves Process Is Not Practical , 2007, Oper. Res..

[22]  Brian D. Davison,et al.  Estimating ad group performance in sponsored search , 2014, WSDM.

[23]  Martin Wattenberg,et al.  Ad click prediction: a view from the trenches , 2013, KDD.

[24]  Renato Paes Leme,et al.  GSP auctions with correlated types , 2011, EC '11.

[25]  Yoav Shoham,et al.  Combinatorial Auctions , 2005, Encyclopedia of Wireless Networks.

[26]  Deepak Garg,et al.  Evaluating quality score of new ads , 2014, 2014 International Conference on Advances in Computing, Communications and Informatics (ICACCI).

[27]  Shiu-Li Huang,et al.  Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services , 2012, 2012 45th Hawaii International Conference on System Sciences.

[28]  Charles L. A. Clarke,et al.  Estimating Ad Clickthrough Rate through Query Intent Analysis , 2009, 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology.