论文信息 - Automatic web design refinements based on collective user behavior

Automatic web design refinements based on collective user behavior

This paper explores the following question: Could web browsing data be used to inform design refinements? An interactive tool to help website builders in the process of redesigning web layouts is introduced. The novelty of the approach is that visual modifications are generated, either completely or partially unsupervised, according to the collective behavior of the website visitors. Implications of the method and its importance for the HCI community are discussed as well.

Luis A. Leiva

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