SOME RESULTS OF MAPPING OF MASS CUSTOMIZATION ACTIVITIES IN SE EUROPE

The paper presents results of mapping different activities and subjects in the field of mass customization and personalization (MCP) in Central and Southeast Europe. The results of mapping are presented in Google Maps, devided into four main groups: research institutions, companies, national websites and dedicated conferences. The map is open to everyone, accessible through the Internet, displaying information about the relevant people and institutions. It can be concluded that mass customization business model was first adapted by national universities and then successfully