Using contextual effects to derive psychophysical scales

This paper presents a functional measurement analysis of Parducci’s range-frequency theory. The theory provides a basis for (1)finding context-invariant psychophysical scales, (2)establishing the validity of rating scales, and (3) explaining contextual effects in judgment. In an experimental illustration, Ss judged the magnitude of numerals in nine different distributions. All data were used to obtain the psychophysical function for numerals and also to test the model. The large contextual effects were consistent with the model. Quantitative tests of fit supported the equal-interval assumption of the category scale. The psychophysical function appeared nearly linear but with a significant negative acceleration. The data were shown to be qualitatively inconsistent with generalizations of Helson’s theory of adaptation level and Johnson’s correlation-regression theory. They supported Parducci’s range-frequency theory and illustrated how it could be used to factor out contextual effects from effects of stimulus magnitude. Extensions of the range-frequency approach are also discussed.

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