Modeling the barriers of supply chain collaboration

Purpose – Supply chain collaboration (SCC) amongst independent firms often provides larger benefits from effectively satisfying end customer's needs than working alone. However, lack of awareness about the existence of barriers of collaboration hinders the realizing of the benefits of collaboration. The purpose of this paper is to identify the barriers of SCC in the Indian apparel retail industry and how these barriers are interacting with one an other so that the decision makers can focus on overcoming these barriers and realizing the benefits of SCC.Design/methodology/approach – Using interpretive structural modeling the research presents a hierarchy‐based model and the mutual relationships among the barriers of SCC.Findings – This research shows that there exists a group of barriers having a high‐driving power and low dependence requiring maximum attention and of strategic importance while another group consists of those variables which have high dependence and are the resultant actions.Practical impli...