Deriving Insight from Collections of Data

An interesting aspect of the business intelligence process is that although to a large degree it relies on relatively well-defined methods, architectures, and techniques, much of the success of a BI program stems from insight and intuition related to the use of data. Sometimes it is valuable to consider how typical data domains and associated collections (such as customer or product data sets) are used together with other sources of information to lead the analyst in drawing inferences and implications that can lead to profitable action.